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1985 Nike Air Jordan 1 Collection II
3 Pairs of Original 1985 Air Jordan 1s
$
10
.00
PER SHARE
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Nike can be traced back to one shoe: the Air Jordan 1. Complex describes the Air Jordan 1 as the first basketball sneaker that transcended the game: “it became a nationwide phenomenon before conquering the world”. The Air Jordan 1 is not just  a relic of Michael Jordan’s illustrious career; instead, it has become a  fashion icon and a pop culture staple in its own right.


The label was created at the inception of Jordan’s rookie year in 1984, and sold out upon its first release. While Nike’s sales goal for the Jordan line was $3 million over the first three years, Jordan went on to generate $126 million in sales that year alone. Since then — and despite Jordan having been out of the game for 16 years — the Nike Jordan partnership has generated more sales than the signature line of every other current NBA player, combined.


After the initial sellout, Nike was quick to restock the Air Jordan 1. This restock resulted in surplus supply, and Air Jordan 1s sat on shelves for years, eventually being marked down to as little as $20. These low-priced sneakers were of particular interest to skateboarders, who were looking for sneakers more durable than the canvas they typically wore.


Given that the initial release was 30 years ago, it is extremely rare to find deadstock Jordans from that first drop. Otis has collected 3 pairs: 1 pair of the “Bred” colorway and 2 pairs of the “Chicago” colorway. The “Bred”, or “Banned”, Air Jordan 1s are the face of the Air Jordan sneaker franchise. The sneakers made waves in their 1985 debut, largely because of the story that Michael Jordan was being fined $5k each time he wore them on court. The red, white and black “Chicago” was the colorway most commonly worn by Michael Jordan, especially during the 1985 season, and played a feature role in Virgil Abloh’s “The Ten” collaboration.

*There is a small scuff on the right toe box of the size 9.5 "Chicago" pair. We believe this occurred during the shipping process.

Thesis
The 1985 Air Jordan I was the first sneaker released by the iconic Jordan Brand. Today, this brand remains the most popular series of sneakers in history, and the Air Jordan I is still considered by some to be the best Jordan silhouette ever made. We believe this makes the Jordan 1’s a timeless artifact within culture.
Recent Sales
Based on the most recent sales on StockX, the value of this collection is $35,992 as of December 2020. The Bred was only sold once in the last 12-months so it’s most recent sale is also the 12-month high and low. The collection’s overall 12-month high is $52,000 and the low is $28,216.
The Culture
Legendary Jordan collaborator Tinker Hatfield describes the signing of Michael Jordan as “possibly the biggest, most important event in Nike’s history.” The Jordan franchise has gone on to revolutionize culture-- more Jordan-branded shoes and apparel are sold than the signature lines of every other current NBA player, combined.
Macro Trends
According to StockX, Sneaker resale prices rose +6% from February 2020 through June 2020, vs. a 10% decline in the S&P 500 during that time period. The sneaker resale market is poised for continued growth, reaching $30B by 2030 and growing 20% year-over-year, according to a recent report from Cowen Equity Research. Further, the Jordan Brand grew 16% in the 2020 fiscal year and Air Jordan sales are up 38% (by volume) in 2020.
Release Date
1985
Brand
Nike / Air Jordan
Size
9-11
Colorway
Various
Style Code
Various
Original Box
1 out of 3
Condition
Deadstock (one shoe has small scuff)
Acquired From
Various
Drop Market Report
Our team prepares extensive research and financial analysis for each drop on Otis.
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