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Dior x Air Jordan 1 Low
One of the Most Sought-After Sneaker Releases of 2020
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Artist Profile

About

Dior and Nike, both legendary brands in their respective fields, collaborated to create the Dior x Air Jordan 1 Low, a celebratory sneaker for the 35th anniversary of Air Jordan and the first official collaboration of its kind . The shoe encapsulates the technical prowess of the Jordan Brand, combined with the craftsmanship and tailoring of the Dior atelier. 


The collaboration was announced in late 2019 by Kim Jones, the celebrated Creative Director of Dior Homme. The shoe features the classic Air Jordan 1 silhouette reimagined in shades of white, cream, and grey with a Dior logo jacquard Swoosh -- paying homage to the most iconic elements of both brands with clean lines, supple materials, and powerful branding. Each pair is handmade in the Dior workshop in Italy.


Given that both brands have fanatic followers that span the globe, this drop had an unprecedented cult following: despite less than 5,000 pairs being manufactured, over 5 million people attempted to get their hands on the shoes through the online raffle. By numbers alone, the collaboration is the most highly sought after sneaker release of all time. 


The design was spearheaded by Kim Jones, a highly lauded figure in men’s fashion and an avid collector of Air Jordan 1s. Jones has revitalized Dior Homme through exclusive collaborations and imaginative designs. In addition to his creative director role at Dior, Jones was recently named as Karl Lagerfeld’s successor at the helm of Fendi. Jones was assisted on the Dior x Jordan drop by Martin Lotti, VP of Design for the Jordan Brand, and Thibo Denis, head of footwear for Dior Homme. 


Highlights

Recent Sales
The most recent sale of this sneaker on StockX for a size US Men’s 11 is $4,950 in November 2020. The 12-month high is $14,318 in July 2020 and the 12-month low is $4,600 in November 2020.
Sneaker Drop of the Year
This sneaker received significant attention due to limited supply and the fact that it marked the first major collaboration between a legacy luxury fashion house and a sportswear/streetwear sneaker. More than 5 million people attempted to secure a pair.
Scarcity
The Air Jordan 1 Low x Dior release was limited to 4,700 pairs and securing a pair was limited to raffle winners. Few additional pairs were created for friends and family of the brands.
The Kim Jones Effect
Lead designer, Kim Jones is one of the most exciting figures in menswear, known for blending the worlds of streetwear and luxury. The Dior x Nike collaboration was one of his last big creations at Dior before moving into his position as Artistic Director at Fendi.

Drop Details

Release Date
2020
Brand
Dior, Air Jordan
Size
44 (11)
Colorway
Grey / Black-Sail
Style Code
CN8608-002
Original Box and Accessories
Yes
Condition
Deadstock
Acquired From
Private Collector
Drop Value
$5,500
IPO Share Price
$1.00

Research

Drop Market Report
Our team prepares extensive research and financial analysis for each drop on Otis.
View Report

Recent News

Exclusive Look at the Making of Dior and Jordan Brand’s “Air Dior” Capsule
Hypebeast
Watch Daniel Ashram Unbox the Dior x Air Jordan Low 1
Hypebeast
Jordan Brand and Dior Announce New Collaboration
Nike

Additional Resources

Risks

This investment is speculative and involves substantial risks to consider before investing, outlined in the Offering Circular and including, but not limited to, illiquidity, lack of diversification and complete loss of capital. Also, the adverse economic effects of the COVID-19 pandemic are unknown and could materially impact this investment.
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