Start Investing

The Backstory Podcast: Rapper Thirstin Howl the 3rd Still Has Love for Lo

Screenshot via YouTube

Get Our Weekly Newsletter

You're on the list!

Look out for Otis emails in your inbox every week. Download the app to start investing now.

Oops! Something went wrong while submitting the form.
The Backstory Podcast: Rapper Thirstin Howl the 3rd Still Has Love for Lo
Otis Staff

Welcome to The Backstory, a new podcast from Otis that goes deep with some of the world’s most exciting creators, cultural figures, collectors, and artists about the items and objects that motivate them. Hosted by Sean Williams and Dan McQuade, The Backstory gives you an insider‘s look at some of the most interesting people shaping our culture today. 


Our guest this week is rapper, entrepreneur, and co-founder of the Lo Lifes crew Thirstin Howl the 3rd, talking about the meaning and importance of Polo to the world he grew up in. A partial transcript follows; listen to the full episode below.


Sean Williams: What was the inspiration for "Thirstin Howl the 3rd?" Because even today, you still have one of the most unique names ever in hip-hop music history.

Thirstin Howl the 3rd: I mean, the inspiration basically came naturally. A lot of people started calling me thirsty when I was rhyming, right? All my friends. Everywhere I was going, I'm driving, all I want to do is battle people, so everybody's like, "Ah, I ain't going nowhere with you. You too thirsty, you thirsty. I ain't getting in the car with you, you thirsty." Because I'm going to pull over for a battle and I'll stay there for two hours. So the name Thirsty kept sticking with me. So after the Rap Sheet convention, I went away to my sister's crib in Massachusetts. I was like, "Let me go over here and just get away from the neighborhood and focus on my writing." And I went to Massachusetts and I spent two months out there. And I came back, I was Thirstin Howl the 3rd.

I developed my character. I developed the voice. It's like it took a nice little period for me to transition into the style and all that I wanted it to be. I'm from the street, I'm from the hood, and all that, but when I started, when I became an artist, I didn't want to use that as an excuse. I wanted to rap like and speak perfect English and speak proper. And I wanted to do everything that everybody wasn't doing in hip-hop at the time, at least, I felt. So that's how Thirstin came about. So the Howl came in because my rhyming is I'm howling at you. So the thirst and the howl is stuck. And then the third just because I'm the complete package, man, of an artist, just like the man, woman, child; sun, moon, stars. Everything that pertains to a complete package of something, Thirstin Howl the 3rd is everything in one. I'm the complete package. That's how the third fits in with all that.

Sean Williams: I think Thirstin Howl the 3rd from Gilligan's Island is actually a good segue into the other facet of your life that has us here in The Backstory, and that is you establishing and being co-founder of the Lo Lifes. But instead of talking about the Lo Lifes, we want to talk about you personally, in terms of what made you choose Ralph Lauren Polo brand as something to become such a connoisseur of.

Thirstin Howl the 3rd: It was crazy because we didn't start with Ralph Lauren, like I always say. It was an evolution of the brands. All the other brands before Ralph Lauren, we did it the same exact way. I wore the Adidas suits the same way I wear the Lo right now. I wore the Benetton in that same way. I wore the IZOD the same way, the Puma suits, the track suits, all that. The Ralph Lauren brand became the only brand that was super consistent and seasonal. They would drop in every season with a massive variety of logos, styles, prints, colors. So that's what made Ralph the brand to choose because of his consistency and the amount of drops he has seasonally.

I honestly never knew what a seasonal drop was until Ralph Lauren stuff. I don't recall another brand at that time that did drops per season, I mean, at least to my understanding. But him doing the seasonal and making all the big logos and all that, that's what made it official official, man, where we all just gravitated to it, and we were locked in from then, man. That's what all it was. Because I think if Adidas would have did it that hard, we probably would've chosen Adidas. I think we would have did it with other brands because we was doing it with all these other brands. With FILA, we was going just as hard as with the Polo, as far as the way we would connect in it and putting it together and all that.

Dan McQuade: I feel the same way about clothes that release on a seasonal drop. I get excited. I'm like, "Oh, this is coming out later this fall or whatever." What about that work gets you excited for clothes?

Thirstin Howl the 3rd: I mean, in the Lo Life era, what made us excited back then was beating your friends to it, because we all about the same thing. All my friends is on the hunt for this. So if I can get it first, then I'm going to be the man around here, things like that. So that was a lot of the excitement. We challenge each other when it came to the garments and the Lo, or who was rocking what first. So that was big, man.

Sean Williams: Yep. Yep. And as far as style goes, personal style, right? As far as I know, and you can drop the science on this, you and Lo Crew were tacticians, specialists, if you will, with layering your apparel. What was the science behind layering apparel?

Thirstin Howl the 3rd: Just to show you had all the connecting pieces, right? And not only that, it was there just in case somebody would pull up thinking they outdid you, and you could pull out a piece from underneath and be like, "Bam." You know what I mean? It was a way to shoot people down like, "Bam, you ain't got nothing on me. You ain't see this." So it was like a way to shoot them down. When we went to the clubs in those days and stuff, we would even switch up the shirts throughout the night. I would change my shirt two or three times and be rocking the different joint, just because I was layering up like that. And when you was g-ing, and that was one of the ways of g-ing, you just put everything on. So that used to speak, too. You just throwing things on, putting them on.

Dan McQuade: One thing I found, I read an old quote from an interview you did. I'm just going to read it here. It's not about Polo, but the quote is, "I remember getting my first pair of PRO-Keds sneakers and how I looked for having those on and how everybody else looked at me for having those on. Those were items of respect and gave you social status." I'm fairly certain we had very different backgrounds growing up, but that quote rings really true for me when I was a kid and a teen. I mean, honestly, why I still spend too much money on sneakers now. There is that sort of feeling that you both get from yourself and from other people complimenting you on your look. I guess if you could just talk about that a little. That's something I find very interesting.

Thirstin Howl the 3rd: I mean, just society period, that like-

Dan McQuade: Sure.

Thirstin Howl the 3rd: We come from backgrounds with poverty, drug addiction, dysfunctional households and things like that. So I used to be a well-dressed dude all the time, man. So you will see me as well-dressed as I was, not knowing that in my household, I didn't even have furniture and things like that. I will be in Midtown Manhattan and an older white man would tell me, "Hey, that's some pretty cool sweater right there." You know what I mean?

So just to know that I know he is seeing the Lo in a different perspective from the way I'm seeing it, but he's still admiring and respecting it, it always was like a way of showing you, you're doing something right because you're being acknowledged. And it meant a lot, man. And it made a difference. Like I said, when you in that dysfunctional society and the world don't know what's going on in your head at the time, but somebody is stopping to appreciate how well you look today and how you put them threads together.

And it was also a way we were influencing our neighborhoods, man, our communities, and we were having an effect, that just that little, "Hey, you look good today," stuck on somebody else to where they want to look like that. And that's something that we had a lot to do within hip-hop culture and specifically, in our own areas where we come from, man. And that was a great feeling, man, because you don't know how many girls is like, "Ooh, you're looking good." And that's normal. This is something you expecting to hear every day when you come out, "Hey, yo, you shut it down today. Yeah, son, you killing it." That's why you surrounded by 20 other dudes that want that attention and you're going to make sure you're not outdoing them. That was crazy.

OTIS WEALTH, INC. (“OTIS”) OPERATES THE WITHOTIS.COM WEBSITE (THE “SITE”) AND A MOBILE APP-BASED PLATFORM (THE “APP”), AND IS NOT A BROKER-DEALER OR INVESTMENT ADVISER. Dalmore Group LLC, member FINRA and SIPC, is the broker-dealer of record for Otis Wealth, Inc., an issuer direct offering. YOU CAN REVIEW THE BROKERCHECK FOR DALMORE HERE. AN UP-TO-DATE DALMORE FORM CRS IS AVAILABLE HERE.

YOU SHOULD SPEAK WITH YOUR FINANCIAL ADVISOR, ACCOUNTANT AND/OR ATTORNEY WHEN EVALUATING ANY OFFERING. NEITHER OTIS, ITS AFFILIATED ISSUERS NOR DALMORE MAKES ANY RECOMMENDATIONS OR PROVIDES ADVICE ABOUT INVESTMENTS. THE SITE AND THE APP MAY MAKE FORWARD-LOOKING STATEMENTS. YOU SHOULD NOT RELY ON THESE STATEMENTS BUT SHOULD CAREFULLY EVALUATE THE OFFERING MATERIALS IN ASSESSING ANY INVESTMENT OPPORTUNITY, INCLUDING THE COMPLETE SET OF RISK FACTORS THAT ARE PROVIDED FOR YOUR CONSIDERATION.

OTIS GALLERY LLC (“GALLERY”) AND OTIS COLLECTION LLC (“COLLECTION”) ARE CONDUCTING PUBLIC OFFERINGS PURSUANT TO REGULATION A AND PRIVATE OFFERINGS PURSUANT TO REGULATION D UNDER THE SECURITIES ACT OF 1933, AS AMENDED, THROUGH THE APP. THE OFFERING CIRCULAR FOR GALLERY CAN BE FOUND HERE, AND THE OFFERING CIRCULAR FOR COLLECTION CAN BE FOUND HERE. THE PRIVATE PLACEMENT MEMORANDUM FOR ANY OFFERING CONDUCTED PURSUANT TO REGULATION D HAS BEEN OR WILL BE, AS APPLICABLE, DISTRIBUTED DIRECTLY TO INVESTORS. PAST PERFORMANCE IS NO GUARANTEE OF FUTURE RESULTS. INVESTMENTS SUCH AS THOSE ON THE OTIS PLATFORM ARE SPECULATIVE AND INVOLVE SUBSTANTIAL RISKS TO CONSIDER BEFORE INVESTING, OUTLINED IN THE RESPECTIVE OFFERING MATERIALS AND INCLUDING, BUT NOT LIMITED TO, ILLIQUIDITY, LACK OF DIVERSIFICATION AND COMPLETE LOSS OF CAPITAL. KEY RISKS INCLUDE, BUT ARE NOT LIMITED TO, LIMITED OPERATING HISTORY, LIMITED DIVERSIFICATION, RISK OF ASSET DAMAGE OR THEFT AND LACK OF VOTING RIGHTS. ALSO, THE ADVERSE ECONOMIC EFFECTS OF THE COVID-19 PANDEMIC ARE UNKNOWN AND COULD MATERIALLY IMPACT THIS INVESTMENT. AN INVESTMENT IN AN OFFERING CONSTITUTES ONLY AN INVESTMENT IN A PARTICULAR SERIES AND NOT IN OTIS, GALLERY, COLLECTION OR THE UNDERLYING ASSET(S). INVESTORS SHOULD CAREFULLY REVIEW THE RISKS LOCATED IN THE RESPECTIVE OFFERING MATERIALS FOR A MORE COMPREHENSIVE DISCUSSION OF RISK.

INVESTMENT OVERVIEWS CONTAINED HEREIN CONTAIN SUMMARIES OF THE PURPOSE AND THE PRINCIPAL BUSINESS TERMS OF THE INVESTMENT OPPORTUNITIES. SUCH SUMMARIES ARE INTENDED FOR INFORMATIONAL PURPOSES ONLY AND DO NOT PURPORT TO BE COMPLETE, AND EACH IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE MORE-DETAILED DISCUSSIONS CONTAINED IN THE RESPECTIVE OFFERING CIRCULAR FILED WITH THE SECURITIES AND EXCHANGE COMMISSION (“SEC”) OR OTHER OFFERING MATERIALS RELATING TO SUCH INVESTMENT OPPORTUNITY.

FROM TIME TO TIME, AFFILIATES OF OTIS WILL SEEK TO QUALIFY ADDITIONAL SECURITIES UNDER REGULATION A. FOR OFFERINGS THAT HAVE NOT YET BEEN QUALIFIED, NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED AND, IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY SECURITIES CAN BE ACCEPTED, AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED, UNTIL AN OFFERING STATEMENT FILED WITH THE SEC HAS BEEN QUALIFIED BY THE SEC OR UNLESS AS STATED IN THE OFFERING MATERIALS RELATING TO AN INVESTMENT OPPORTUNITY, AS APPLICABLE. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION BY THE SEC OR AS STATED IN THE OFFERING MATERIALS RELATING TO AN INVESTMENT OPPORTUNITY, AS APPLICABLE. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.

OTIS DOES NOT OFFER REFUNDS AFTER AN INVESTMENT HAS BEEN MADE. PLEASE REVIEW THE RELEVANT OFFERING MATERIALS AND SUBSCRIPTION DOCUMENTATION FOR MORE INFORMATION.

AN ACTIVE TRADING MARKET FOR ANY SERIES OF GALLERY OR COLLECTION INTERESTS MAY NOT DEVELOP OR BE SUSTAINED. IF AN ACTIVE PUBLIC TRADING MARKET FOR GALLERY OR COLLECTION INTERESTS DOES NOT DEVELOP OR IS NOT SUSTAINED, IT MAY BE DIFFICULT OR IMPOSSIBLE FOR YOU TO RESELL YOUR INTERESTS AT ANY PRICE. EVEN IF AN ACTIVE MARKET DOES DEVELOP, THE MARKET PRICE COULD DECLINE BELOW THE AMOUNT YOU PAID FOR YOUR INTERESTS. THERE IS NO ASSURANCE THAT THE OTIS PLATFORM WILL PROVIDE AN ACTIVE MARKET FOR RESALES OF GALLERY OR COLLECTION INTERESTS. FURTHER, WITHOUT THE OTIS PLATFORM, IT MAY BE DIFFICULT OR IMPOSSIBLE FOR YOU TO DISPOSE OF YOUR INTERESTS. IF THE MARKET DEVELOPS FOR ANY SERIES OF GALLERY AND/OR OTIS COLLECTION INTERESTS, THE MARKET PRICE OF SUCH INTERESTS COULD FLUCTUATE SIGNIFICANTLY FOR MANY REASONS, INCLUDING REASONS UNRELATED TO PERFORMANCE, THE UNDERLYING ASSETS OR ANY SERIES, SUCH AS REPORTS BY INDUSTRY ANALYSTS, INVESTOR PERCEPTIONS OR ANNOUNCEMENTS BY COMPETITORS REGARDING THEIR OWN PERFORMANCE, AS WELL AS GENERAL ECONOMIC AND INDUSTRY CONDITIONS.